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About Be
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ImageBe is a multifaceted organization designed to give young artists the resources, services, experience and exposure that they need in order to succeed in the entertainment industry.  The company offers actors, musicians, dancers and models opportunities to expand their knowledge and talent while encouraging children to reach for the stars in every aspect of their lives: from schoolwork to social time, from academics to the arts. 

Be’s management team is headed by entertainment industry veterans with deep knowledge and expertise in casting, production and talent management, giving the company an insider’s perspective on Hollywood.  Be encompasses Be Productions, Be TV, and Be Music.

 Erik DeSando

 “Bringing Hollywood Home”


Erik DeSando is changing the Business of Hollywood. As a 15-year veteran of the entertainment industry, former President of a talent agency, and casting director, Erik DeSando has a unique knowledge of the inner workings of Hollywood. He is using that knowledge to revolutionize the way young actors break into the film and television industry, and creating a new TV broadcast / career development business model in the process. Erik DeSando began his career in the entertainment industry in 1991 as a Casting Director. Among the many Films he cast are “Bio Dome” with Polly Shore and Steven Baldwin, “Tender Loving Care” with John Hurt, “No Way Back” with Russell Crowe, and “Leprechaun 1 and 2”.

ERIK DESANDO - CEO

 VIEW FULL BIO

 

 Barry Falck

“Creating The New Television Business” 

Barry Falck is turning Hollywood upside down. As a 20-year veteran of the entertainment industry, Falck is building a revolutionary new children’s TV network based on grass roots support and an innovative all-in-one business model never before seen in the entertainment industry. Former President of his own TV production company, and sought after writer/director, Barry Falck has a plan to build a new television
network one city at a time. Falck is revolutionizing the industry by promoting a network of local shows kids don’t just watch…they actually star in. His company, BE, scouts for local youth performers, trains them with professional working actors imported from Hollywood, and casts, writes, and produces local sitcoms shot in
HD at BE’s studio in Berkeley, CA.

BARRY FALCK - COO

VIEW FULL BIO

 

Meet the Be. Talent Directors

Emeryville Talent Directors

San Jose Talent Directors

San Diego Talent Directors

Orange County Talent Directors  

 

 

Be. In The Press

Go to ABC7 News Website

 

G4 Television
Bay Area Kids Become National TV Stars!  BE. Productions Airing Say What and Kids Unlimited On G4 Network

 

San Francisco Chronicle - Be. Productions turns aspiring actors into Bay Area TV stars Delfin Vigil
GonnaBe.com in the San Francisco Chronicle - Be. Productions turns Bay Area actors into Bay Area TV Stars.

 

The Hollywood Reporter
The Hollywood Reporter - One Stop Shopping

Reuters - Be. Opens San Diego Office - Launches New Search for Local SD Talent
GonnaBe.com in Reuters - Be. Opens San Diego Office - Launches New Search for Local SD Talent

 

 Broadcasting & Cable - Growing 'BE' Actors
Broadcasting & Cable - Growing 'BE' Actors

 

 Businessweek Brands Namestorming
BusinessWeek - Brands:Namestorming

 

 

Be. on YouTube and MySpace

 GonnaBe on YouTube.com

YouTube.com

GonnaBe on MySpace.com

MySpace.com

 



 
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